HGC Brunswick Plantation, LLC Privacy Policy Notice

Last Updated: December 15, 2024

HGC Brunswick Plantation, LLC and its affiliates and subsidiaries (“Heritage,” “we,” “us,” or “our”) respect your privacy. This Privacy Notice (“Notice”) describes the processing of Personal Information (defined below) that is used, collected, or disclosed while providing our products or services to you (“Services”) and on the websites, applications, and online platforms that link to this Notice (collectively, “Sites”). It also describes rights regarding your Personal Information you may have under applicable laws. Please read this Notice carefully to understand our policies and practices regarding your Personal Information and how we will treat it.

Personal Information We Collect

We collect several categories of Personal Information from and about users of our Sites and Services. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:

• Contact Information – If you register to use our Sites, book a tee time, make a reservation, submit an inquiry, or otherwise provide information on or through our Sites or Services, we may collect your contact information including your name, mailing address, email address, and phone number.
• Usage Information – When you use our Sites, we may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device, browser type, referring URLs, domain names associated with your internet service provider, and any other information regarding your interaction with our Sites.
• Communication Information – We may collect Personal Information contained within your communications with us via email, social media, telephone, or otherwise, and in certain cases we may use third-party service providers to do so.
• Financial Information – If you use our Services, we may collect financial information such as credit card details via our third-party payment processor to facilitate online payments.

How We Collect Personal Information

Directly From You – We collect Personal Information that you provide to us directly, for example, if you choose to register as a user of our Sites, book a tee time, make a reservation, contact us, request information from us, sign up to receive updates, or otherwise utilize our Sites or Services.

From Third Parties – We may collect Personal Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, Internet or mobile service providers, recruiters and job application portals, and background check providers.

Through Online Tracking Technologies – We use cookies and similar technologies to collect Personal Information automatically as you navigate our Sites. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below.

How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information:

• To provide and personalize our Sites and Services, such as processing or fulfilling orders and transactions, providing and personalizing our Services, processing payments, providing customer service, maintaining or servicing accounts, verifying customer information, creating and maintaining business records, verifying eligibility, and undertaking or providing similar services.
• To optimize, improve, and maintain our Services, including understanding how users interact with our Services, gauging user interest in certain Services or Sites’ functionality, and troubleshooting problems.
• For internal research and development, such as testing, verifying, and improving the quality of our Services or developing new ones.
• For marketing and advertising, including using your information to send you messages, notices, newsletters, surveys, promotions, or event invitations about our own or third parties’ goods and services that may be of interest to you.
• For communicating with you, such as responding to your questions and comments or notifying you of changes to our Sites or Services.
• For legal, security, or safety reasons, such as protecting our and our users’ safety, property, or rights; complying with legal requirements; enforcing our terms, conditions, and policies; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.
• As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy.
• To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.

How We Disclose Personal Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose your Personal Information in the following circumstances:

• Employees and Other Personnel – We may share Personal Information with our employees and personnel who have a need to know the information for our business purposes.
• Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business and marketing purposes.
• Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including data analytics providers, website hosting providers, and other technology providers.
• Business Partners – We may disclose Personal Information with trusted business partners.
• Legal Obligation or Safety Reasons – We may disclose Personal Information when reasonably necessary to satisfy law, enforce agreements, detect fraud, support auditing, or protect rights, property, or safety.
• Merger or Change of Control – We may disclose Personal Information as necessary if we are involved in a merger, acquisition, bankruptcy, or similar proceeding.
• Other – We may disclose Personal Information when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us.

Cookies and Other Tracking Technologies

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Sites. We process the information collected through such technologies to help operate certain features of our Sites, enhance your experience through personalization, and better understand the features of our Sites that you and other users are most interested in.

Website Delivery and Appearance – We may use third-party providers to enable certain customer interaction opportunities, content delivery, or other service capabilities.

Website Analytics and Session Replay – We use analytics and session replay services that use cookies and other technologies that collect your Personal Information to assist us with analyzing our Sites traffic and site usage. These include, but are not limited to, the following third-party services:

• Google Analytics: To learn more about how Google uses data, visit Google’s Privacy Policy, How Google uses data from sites or apps that use our services, the Google Analytics Opt-out Browser Add-on, and Google Analytics Cookie Usage on Websites.
• Cookie Choices: You can customize your browser settings, use self-regulatory opt-out tools like the National Advertising Initiative and Digital Advertising Alliance, or review provider-specific instructions such as Google’s Safety Center, Google’s Ad Settings, Google’s personalized ad opt-out instructions, Adobe’s Experience Cloud opt-out instructions, the Meta Ad Preferences center, and Meta’s Privacy Policy.

How Long We Keep Your Personal Information

We retain your information for as long as needed to conduct business with you, fulfill the purposes outlined in this Notice, and comply with our legal obligations, resolve disputes, and enforce any agreements.

Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from our Sites. We encourage you to investigate and ask questions before disclosing Personal Information to third parties.

International Use and Cross-Border Data Transfers

If you are visiting our Sites from outside of the United States, please note that our Sites are hosted in the United States and your data may be transferred to the United States and other jurisdictions.

How We Protect Personal Information

We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure.

Exercising Your Privacy Rights

Depending on where you live, you may have rights with respect to your Personal Information under applicable data protection laws, including:

• Access – The right to request access to and obtain a copy of any Personal Information we may have about you.
• Deletion – The right to delete your Personal Information that we have collected or obtained, subject to certain exceptions.
• Correction – The right to request that we correct inaccuracies in your Personal Information.
• Opt Out of Certain Processing – Rights related to targeted advertising, sale or sharing of Personal Information, limiting sensitive Personal Information, and certain profiling.
• Objection/Restriction of Processing – The right to object or restrict us from processing your Personal Information in certain circumstances.
• Withdraw Consent – The right to withdraw your consent where we rely on your consent.
• Automated Decision-Making – Rights related to automated decision-making, depending on your location.
• Lodge a Complaint – The right to lodge a complaint with a supervisory authority or regulatory agency.

To exercise any of the privacy rights afforded to you under applicable data protection laws, e-mail us at privacy@heritagegolfgroup.com.

Children’s Privacy

We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent, and we have no actual knowledge of selling such Personal Information of minors under 16 years of age.

Changes to this Notice

We may modify or update this Notice from time to time, so please review it periodically. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Sites.

Contact Us

If you have any questions about our practices or this Notice, please contact us at privacy@heritagegolfgroup.com.